Mobile Application Development: iOS vs Android

To build mobile apps for Android or Apple gadgets is today a profitable business in itself and a way to boost sales and interactions in some other area or industry. So whether to create an app is not a question, it is an assertion. The question is what mobile app platform to choose and how to evaluate benefits of iOS vs Android development. I take these two giants as they claim the lion’s share of the market and to beginners they are the best choice. Cross platform mobile app development is also a good option, but if the budget is limited and the profitability of the app-to-be still needs testing, pick one platform, get a polished app and offer it to consumers. Their reaction will show whether to risk and design the same app for another mobile app platform. So if you need to decide in this Android vs iOS dilemma, read on and count pros and cons of each.

I suppose that you have already opted for responsive or native type of app, so we will not dwell on these tools and will move right to our business.

I will review Android vs iPhone development from several basic perspectives, including revenues, target audience, and easiness of developing. Particularities are provided under dedicated headlines, so read ones that interest you or digest the whole piece to have a larger picture in mind.

Bright And Dark Sides Of Android Mobile App Development


  • The largest share of the market

Android apps market embraces about 82% of all global app users, and so it is a desirable piece of pie to pursue. Launching an Android app means accessing the demographically varied audience (judging by different levels of income, different age and app preferences) all around the world, with prospects of future market growth. While deciding whether to build cross platform mobile app or to opt for Android, clients usually see it as a primary advantage of the latter.

  • Broad audience

This point is directly related to the first one. Google has won trust of all possible content consumers, and an Android app will definitely find its dedicated users, be it children’s puzzle, sophisticated planning board, or emergency alarm app for older population.

  • Large number of blanketed devices

This one is both pro and con argument in iOS vs Android development  argument. Android platform is being used by a larger diversity of devices of all sizes and sophistication. So by putting together an Android app you do not focus on some particular target audience, but rather reach out to everyone. Besides, although these apps usually go free, you can still monetize at cost of multiple downloads and advertising to a huge chunk of market pie.

  • Higher ads-generated income

In regard to general revenue produced by apps, Android has beaten iPhone already in 2015. Huge advantage is that users do not pay directly, which is incentive to download, yet monetization takes place in other formats.

  • Simpler development process

To build an Android app, one does not need any dedicated software that is copyrighted by Google. A notebook, Java – and you are ready to build mobile apps for Android. Using Android Studio IDE is great, but it is an option, not obligation.

  • Faster access to app market (GooglePlay)

The app will be published in Google Play as easily as it was easy to put together. Reviewing and approval takes only day or to, and then the app is open to the world. iOS app developers know that Apple would stretch approval process for weeks.

  • Cheaper entrance to the app market

Look above. Access to Google Play is fast – and cheap. $25 vs. $99 charged annually by Apple for access to AppStore. It also means much for small businesses with little money.

  • Simple publication process

If the app is designed in Android Studio environment, publication is also only a mouse click away. After the app is ready the coder will hit the single button and APK file will be produced for distribution and for presenting it to customers.

  • Hoards of testers

There are objectively more people willing to test Android soft. So bug detection (and fixing) takes less time.


  • Huge variation in Android-based devices

It was listed as an upside, but it is a drawback, too. Large variety of devices and older OS’s means that it is impossible to create a perfect app that will match any device. So now and then there will be complains about incompatibility and fails. This diversity and easiness of publishing leads to

  • More code bugs in perspective.

It is what iPhone app developers call the main drawback of Android. Yet this trouble can be fixed by careful testing and cross-checking the code prior to publishing.

  • Longer development timespan and higher price

Android software requires more lines of code than iOS soft. In its turn, it means more hours of work, and as an outcome, Android apps development may cost up to 40% more than Apple-related product.

Bright And Dark Sides Of iOS App Development


  • Higher rates of revenue per app

Although Apple have conquered the smaller share of the market, its users are ready to pay for apps. So selling less apps still means more profit. Just mind that the app should target urban people or meet the needs of population in developed countries.

  • Pool of loyal iPhone users

People who buy Apple will stay loyal to the brand forever. So devising a really useful and stylish app means winning permanent customers who will look for more apps published by you in AppStore.

  • Better e-commerce prospects

Those who use iOS devices are reported to do more purchases via apps (66% of them buy something online at least once a month). So developing e-commerce tool for Apple users is definitely a good idea.

  • Shorter codes and more stable codes

Shorter codes and more stable codes with minimal bugs are trademarks of Apple and a dream of iPhone app developers. Coherence of OS versions and little variance in devices  guarantee the stability of freshly minted apps.

  • Sophisticated developers’ tool kit 

Xcode is a paradigm of developers’ convenience and trust. It is far ahead of Android Studio in reliability and functionality as well as attention to needs of app making gurus and exhaustive service provided to them.


  • Slower testing activities

If the code is stable and more carefully crafted, like it happens with iPhone apps, there is no need to review it for a few weeks. However, these are the rules and if you need to publish the app really fast, it is indeed a downside.

  • Comparatively smaller share of the app market

As said, smaller marker share does not mean lower revenues. Yet for those seeking multiple downloads and global outreach Apple mobile platform is not the best choice.

So prior to ordering the cross platform mobile app development, test your luck and gut with ordering one platform app. Then you will be able to see if moving to other market segment makes sense and is worth investment.